Week 12: The Importance of Creating a Professional Web Presence

This week in class we discussed the importance of building a strong resume and how to monitor your online personality, both of which can be accomplished through creating a Professional Web Presence. Since employers now may search for potential employees’ personal information online, making sure that your information and online personality are appropriate is vital in today’s job market. Profiles on social media sites, pictures online, and personal information should be carefully monitored to make sure that you are projecting only the best version of yourself, so as not to threaten your job. Also, Professional Web Presences may include posting information about your resume on a Web site for potential employers for online job networking, by using a site such as LinkedIn to promote yourself as a potential employee.

This is an example of a Professional Web Presence.

This Web site is from a tutorial on Google sites about creating your own Web site. This is an example of a Professional Web Presence as it depicts a personal Web site with a resume and other personal information which is essentially advertising this person to the online world.

This concept essentially applies to every field of work. As a public relations major, communications through using a Professional Web Presence as well as the online multimedia technologies used to create on may help further enhance job experiences. Public Relations is a field in which these skills are essential, and just by completing a Professional Web Presence one is demonstrating the usage of such tools required in the field such as Web site organization and maintenance, advertising (you are the product), and displaying videos or images in an online portfolio. In a sense, a Professional Web Presence details all of the skills you have for a profession in the Public Relations field as it includes an online resume.