Friday, October 30, 2009

Week 9: Google Documents and Cloud Computing

This week we discussed the concept of cloud computing using the example of Google Documents. Cloud Computing is a format of creating documents, projects, etc. using the Internet for applications rather than downloading expensive software for applications. It involves a wireless hub of information technology in which users may collaborate or work individually on multimedia presentations, calendars, word documents or any other form of application without the actual software. This is the case with the application of GoogleDocs, in which users may create a document and return to it on any computer, not only the one on which the work was originated. Also, users may choose to share or collaborate on documents, thereby are allowed to change a document at the same time, in completely different places.

This YouTube video discusses the features and benefits of cloud computing, using enterprise cloud computing as an example.

This video clearly relates to the topic as it details the process of cloud computing and how the technology affects modern consumers.

Just as it relates to any business environment, cloud computing could easily relate to my interest of Public Relations. Public Relations work requires a lot of multi-tasking, as many different jobs must be completed each day in order to fulfill the many clients’ needs. Therefore, cloud computing would allow easy collaboration and transportation to different computers, for workers to let their work adapt to their busy schedule rather than vice versa.

Social Media Tools Concept Map

This is my concept map for relating five social media tools to my field of study, Public Relations. The five social media tools I selected were Facebook, LinkedIn, Twitter, YouTube, and GoogleDocs. I chose these because I felt that each one represented a different aspect of the job of a Public Relations Practitioner.

Please View my Concept Map here.



A Public Relations (PR) worker could use Facebook to create groups for an organization, a project team, or an event. These groups could be beneficial for reminders, updates, and constant communication which are accessible for each person’s schedule. For LinkedIn, I thought that a PR workers could use this sight to recruit new employees; network with other organizations; and view the hiring and operating standards of the competing PR firms. PR workers could use Twitter to communicate quick updates, announce press conferences, and launch products to a mass audience over the Internet.

YouTube could be used for guerrilla marketing campaigns and displaying press conference videos for a mass audience. Guerrilla Marketing would be any quickly spreading video used to promote a product or service, maybe in an unusual or unique way, such as the Red Bull “Flying” contests which are heavily videoed and displayed on YouTube. Finally, GoogleDocs could be used for PR workers to help collaborative efforts on a project such as a media kit or news release. GoogleDocs could also be used for a calendar for the entire firm to see and schedule around or collaboratively.

Friday, October 9, 2009

Discussion Forum: Digital Storytellying

GoAnimate.com: cread1231's Animation by cread1231


Like it? Create your own at GoAnimate.com. It's free and fun!

I used GoAnimate.com to create a mini-cartoon, starring Underdog. I made up a story about Polly having her necklace stolen by Riff Raff and Underdog saving the day. The tool was easy to use. It has characters, voice boxes for either typing, using sound files in the system, or importing sound files to have the characters communicate. You can also create all of your own drawings, sounds, movements, etc., use some already available or surf the Internet for new ideas.

As a Public Relations major, this tool is a very good resource for ads, media kits, compiling information about a client/company which the agency is about to work with. Also, for me personally, the tool expands my abilities to quickly and efficiently tell a story. The site was very easy to use, and I compiled my own stoy vision with text and motions with characters, scenes, and sounds already available on the site. I can not stress enough the convenience of the site and the easy-to-use tools.