Social Media Tools Concept Map

This is my concept map for relating five social media tools to my field of study, Public Relations. The five social media tools I selected were Facebook, LinkedIn, Twitter, YouTube, and GoogleDocs. I chose these because I felt that each one represented a different aspect of the job of a Public Relations Practitioner.

Please View my Concept Map here.



A Public Relations (PR) worker could use Facebook to create groups for an organization, a project team, or an event. These groups could be beneficial for reminders, updates, and constant communication which are accessible for each person’s schedule. For LinkedIn, I thought that a PR workers could use this sight to recruit new employees; network with other organizations; and view the hiring and operating standards of the competing PR firms. PR workers could use Twitter to communicate quick updates, announce press conferences, and launch products to a mass audience over the Internet.

YouTube could be used for guerrilla marketing campaigns and displaying press conference videos for a mass audience. Guerrilla Marketing would be any quickly spreading video used to promote a product or service, maybe in an unusual or unique way, such as the Red Bull “Flying” contests which are heavily videoed and displayed on YouTube. Finally, GoogleDocs could be used for PR workers to help collaborative efforts on a project such as a media kit or news release. GoogleDocs could also be used for a calendar for the entire firm to see and schedule around or collaboratively.